With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Jie Zhangdiscusses the retail outlook for an economy in turmoil.
Dr. Zhang is assistant professor of marketing and the Harvey Sanders Fellow of Retail Management at the Smith School. Her general research interest is to apply econometric and statistical models to study consumers’ purchase behavior and response to various promotion programs, and then to design innovative decision support tools for marketers based on these models. She is particularly interested in their applications in the Internet shopping environment. Her recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision making for retail management in general.
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television’s “Your Money and Business.” Watch Jie Zhang on Thursday, Dec. 11 at 7:30 p.m.; Sunday, Dec. 14 at 7:30 a.m.; and Monday, Dec. 15 at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C. metropolitan region, including:
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Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders. Where to watch
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WMPB-TV (Ch. 67), Baltimore Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.