European Marketing Academy Honors Roland Rust

Roland Rust, active with research and academic institutions in England and the Netherlands, is one of two people this year to be elected a Fellow of the European Marketing Academy (EMAC).

Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, was also recently named as an inaugural American Marketing Association Fellow.

He is one of only two Americans to be an EMAC Fellow.

Rust’s appointment recognizes his outstanding contributions to both the EMAC community and the scholarship and practice of marketing by European academies. 

Rust serves as Visiting Chair in Marketing Research at Erasmus University in the Netherlands, and International Research Fellow of Oxford University’s Center for Corporate Reputation.  He also currently serves as Vice-President of External Relations for EMAC, the only non-European on the EMAC Steering Committee.

He also is founder and executive director of two research centers at the Smith School: the Center for Excellence in Service and Center for Complexity in Business.