Featured Researchers

Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science, a Master's degree in Business Administration, and is a winner of MSI's Alden Clayton Doctoral Dissertation Competition. Trusov’s research interests include Internet and E-Commerce, Discrete Choice Modeling, Eye-tracking and Data Mining.

Roland Rust, Distinguished University Professor, David Bruce Smith Chair in Marketing, executive director of Center for Excellence in Service, and executive director of Center for Complexity in Business, received his PhD from the University of North Carolina-Chapel Hill. His research focuses on customer equity and the services discipline.

P.K. Kannan, chair of the marketing department, received his PhD from Purdue University. His current research focuses on new product/service development, design and pricing digital products and product lines, marketing and product development on the Internet, e-service, customer relationship management (CRM), and customer loyalty.

Michel Wedel, PepsiCo Professor of Consumer Science, received his PhD from the University of Wageningen, Netherlands. His main research interest is in consumer science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making.

Jie Zhang, Harvey Sanders Fellow of Retail Management and associate professor of marketing, received her PhD from Northwestern University. Her research applies econometric and statistical models to study consumers’ purchase behavior and response to various promotion programs, and designs innovative decision support tools for marketers based on these models. She is particularly interested in their applications in the Internet shopping environment. Her research has won the Procter & Gamble Marketing Innovation Research Award and has been sponsored by the Marketing Science Institute.

Rebecca Hamilton, associate professor of marketing, received her PhD from the Massachusetts Institute of Technology. Her research focuses on aspects of group decision making, such as the strategies people use to influence others’ choices and the mental models people use to identify whether the process used to make a choice was fair or unfair.

Wendy Moe, associate professor of marketing, received her PhD from the University of Pennsylvania. She also holds an MBA from Georgetown University. Her research interests lie in modeling online consumer shopping behavior and early sales forecasting. Some of her previous work has focused on developing statistical methods and models for internet clickstream data. Her current research focuses on technology enabled measures of early product success.