The Smith School’s executive education programs give executives in the workplace access to thought leadership from the superstars of Smith labs and classrooms.

Smith’s marketing department has successfully recruited several active assistant professors over the past three years. Michael Trusov, who received his PhD from UCLA’s Anderson School of Management in 2007, studies Internet social networks and online word of mouth and has received several awards and mentions for his publications. Yogesh Joshi, a 2007 graduate of the Wharton School at the University of Pennsylvania, ha

Be first with big ideas. The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.

Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science, a Master's degree in Business Administration, and is a winner of MSI's Alden Clayton Doctoral Dissertation Competition. Trusov’s research interests include Internet and E-Commerce, Discrete Choice Modeling, Eye-tracking and Data Mining.

Marketing Impact Starts Here The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems.

This issue of Research@Smith highlights some recent stellar work from our marketing department. But the Smith School has bench strength in each of our academic areas.

Research by Michael Trusov

Research by P.K. Kannan

Research by Roland Rust Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.