Marketing Association Honors Smith Professor

The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics.

The AMA, the largest marketing association in North America, selected Rust because of his contributions in teaching, research, practice, service and leadership. 

Rust, a Distinguished University Professor and David Bruce Smith Chair, is founder and executive director of two research centers at the Smith School: The Center for Excellence in Service and the Center for Complexity in Business. In 1992 he founded the annual Frontiers in Service Conference, sponsored by INFORMS and respected widely as a leading global conference on service research. 

Rust’s global activity extends to serving as an International Research Fellow of Oxford University’s Center for Corporate Reputation and as visiting chair in marketing science at Erasmus University in the Netherlands. Other lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, AMA’s Career Contributions to the Services Discipline Award, AMA’s Churchill Award for Lifetime Achievement in Marketing Research, and the Distinguished Marketing Educator Award from the Academy of Marketing Science. 

The award will be presented at the AMA Winter Educators Conference on Feb. 14, 2015, in San Antonio, Texas. The association will induct up to three AMA fellows annually.