Recent Articles

Smith Brain Trust

Why File Your Tax Return Early?

Hello, tax season. Here are four reasons why early filing is smart filing. 

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What’s Next, After the GameStop Frenzy?

As the GameStop trading frenzy died down, a question arose: “What does all this mean for retail and institutional investors?”

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Super Bowl Ads That Scored—Even When the Game Didn’t

Which commercials from the Big Game flopped, flourished or found the right tone?

Smith Research

How Corporate Taxes Benefit the Greater Good

New research shows how to best design corporate taxes and subsidies to spur companies to innovate in ways to have the greatest social impact.

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What's Up With GameStop?

Few would have guessed that GameStop would be Wall Street’s most eye-popping stock to watch. Our experts explain the frenzy.

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Saying ‘Oui!’ To Amazon in Paris

Blanka Thibaud was ready for a change.

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A Post-Pandemic Strategy for Organizations

How do you plan for the next crisis? Begin by asking this question.

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A Pandemic Playbook for Super Bowl Advertisers

With the Super Bowl less than two weeks away, marketers are gearing up for this year's latest batch of advertisements. But after such a tumultuous year, what's the right tone for advertisers to strike?

Smith Research

Who Wins With Sponsored Content Advertising?

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

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Data Science, Machine Learning and the Looming Shakeup

Potential pitfalls of machine learning include bias and unequal benefits. In healthcare, these stakes are especially serious.

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Job Seeking? How to Have an A+ Reference

Job hunting is never easy. But with a little help from others, it can be. Here's what you should know when reaching out to members of your network for a job reference.

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Are We There Yet: What Happened to the Driverless Revolution?

Just a few years ago, the driverless car revolution seemed inevitable. But time passed and drivers are no closer than they were then to sitting in fully driverless vehicles. Maryland Smith's David Kirsch shares the roadmap for what happened to the driverless car dream and where it's going.