Smith Brain Trust
The Twitter Bots that Boost Tesla
Amid Elon Musk’s successful $44 billion bid to buy Twitter this week, there’s no denying the value the social media platform has brought to one of the world’s richest person’s other companies, 240 characters at a time. Tesla’s sky-high valuation—over $1 trillion—is linked to the electric car maker’s maneuvers on Twitter, says Maryland Smith’s David Kirsch, associate professor of management and entrepreneurship.