Managing the Message
Firms can influence media coverage after wrongdoing by carefully choosing the type of information released to the press.
Item-Based Loyalty Programs
Customers are more responsive to reward point programs than to price discounts of the same monetary value.
New Book: “Surviving Disruptive Technologies”
Companies succeed or fail based on how they handle emerging technologies.
Research Briefs
Smith Expert Commentary
Featured Researchers
Executive Profile: Sandra Brummitt, Director of Investor Relations, Constellation Energy
Dean's Column
Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.