Just a few months ago, Eastman Kodak—the company whose brand was synonymous with taking pictures for more than a hundred years—declared bankruptcy. The photography pioneer invented digital cameras but failed to leverage its own innovation.

Some children dream of being astronauts or firefighters or rock stars. Sandra Brummitt, director of investor relations for Constellation Energy, always knew she wanted to be an accountant. But the executive MBA program at the Smith School helped Sandra take her skills in a new direction and pursue some career-stretching opportunities.

Rosie Ferrarro, assistant professor of marketing, received her PhD from Fuqua School of Business at Duke University. Her research interests focus on consumer behavior, specifically the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior.

Gerard Hoberg, associate professor of finance, on the Facebook IPO:

Which IT investments benefit the bottom line

Research by Henry Lucas Companies must make an early move to either adopt a new business model, or morph the existing model to take advantage of the disruptive innovation.

Research by Jie Zhang In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.

Research by Rhonda Reger and Debra Shapiro Even after wrongdoing, firms can influence media coverage by carefully choosing the types of information they release to the press.

Managing the Message Firms can influence media coverage after wrongdoing by carefully choosing the type of information released to the press. Item-Based Loyalty Programs Customers are more responsive to reward point programs than to price discounts of the same monetary value. New Book: “Surviving Disruptive Technologies” Companies succeed or fail based on how they handle emerging technologies. Research Briefs Smith Expert Commentary Featured Researchers