Smith Business Close-Up: Toyota: On the Road to Recovery?

Thursday, March 11, 2010, 7:30 p.m.; Sunday, March 14, 2010, 7:30 a.m.; Monday, March 15, 2010, 4:30 a.m.

Toyota, the automaker once revered for safety, has been reeling after recalling more than 8 million vehicles for mechanical issues that could pose safety threats. With congressional hearing, public apologies, and a roller coaster market response, can Toyota recover or will it be lapped by its competitors?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Curt Grimm talks about Toyota’s business problems, recovery strategy, and opportunities for competitors.

Grimm, the Dean’s Chair Professor of Supply Chain and Strategy, has conducted extensive research in both supply chain and strategic management. His research has focused on the interface of business and public policy with strategic management, with a particular emphasis on competition, competition policy, deregulation and microeconomic reform both in the U.S. and overseas. This research has resulted in four books and more than 80 published articles.