Smith Marketing Researchers Among World’s Most Productive

According to the American Marketing Association, the world’s most productive marketing researchers over the past five years include Smith School professors Michael Trusov, Michel Wedel and Jie Zhang.

The trio ranks among the top 50 “most productive researchers” for 2009-13 in the AMA’s DocSig Author Research Productivity listings. 

Individually, 2013 marks the second year in the rankings for Wedel, Pepsico Professor of Consumer Science, and Zhang, associate professor of marketing and the Harvey Sanders Fellow of Retail Management. Trusov, associate professor of marketing, enters the rankings in multiple categories.

Their work also has helped propel Smith into AMA’s university-level rankings for marketing research.

“Michel, Jie and Michael represent the tip of an iceberg of the collective, published research by our faculty," said P.K. Kannan, the Ralph J. Tyser Professor of Marketing Science and chair of Smith’s marketing department. “The quality of the publications exceeds their volume, as well.”

Smith marketing research in the past five years has garnered “best article” awards in leading journals, plus the AMA’s best book award, and it drives the productivity of the school’s centers for Excellence in Service and Complexity in Business. 

The Smith School's faculty is internationally renowned for research prowess and is ranked No. 15 in the world for intellectual capital by The Financial Times. Smith School Dean Alex Triantis said, "Because of the depth, breadth and impact of the Smith School's research, we have had a leading role in providing industry leaders and policymakers with strategic and practical insights.”  

Smith, overall, is represented in each of AMA’s four “research productivity” categories:

• Premier AMA Journals-Individual: Wedel ranks 7th with seven publications; Zhang and Trusov both rank 26th with four publications each)
• Premier Journals-Individual: Wedel ranks 10th with 10 publications; Trusov ranks 49th with six publications
• Premier AMA Journals-University: Smith is 8th with 23 publications
• Premier Journals-University: Smith is 5th with 48 publications

The “Premier AMA Journals” are the Journal of Marketing and Journal of Marketing Research. The “Premier Journals” include JM and JMR, plus Journal of Consumer Research and Marketing Science.

DocSIG is AMA’s special interest group for marketing doctoral students.