Smith School Ranks No. 6 Worldwide for Marketing Research

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.

The rankings take into account the number of research publications for the 10-year period from 2007 to 2016 in four top marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science. Smith School faculty contributed 83 papers to the four journals in 10 years.

Smith shares a spot among the top 10 with the world’s leading business schools, ranking behind only the University of Pennsylvania’s Wharton School, Duke’s Fuqua School of Business, Northwestern’s Kellogg School of Management, Columbia’s Graduate School of Business, and Chicago’s Booth School of Business.

Michel Wedel, Distinguished University Professor and PepsiCo Chair in Consumer Science, was also acknowledged in the ranking, tying for No. 16 in the world in the individual author ranking for his personal contributions. He had 16 research publications in the four journals in the last decade.

Wedel’s research focuses on consumer science and the application of statistical and econometric methods to understanding consumer behavior and improve marketing decision-making. He is a pioneer in measuring the effectiveness of visual marketing using eye-tracking technology.

The rankings are compiled by the American Marketing Association’s Doctoral Student Special Interest Group with the goals to acknowledge top individual and school research contributions, and to provide prospective doctoral students with useful information for their application decisions. The group uses data from the University of Texas, Dallas Top 100 Business School Research Rankings.