Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.
Boyd is a Tyser Teaching Fellow in the marketing department at the Smith School. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. His areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. During the course of his academic career, Dr. Boyd has taught over 12,500 students the intricacies of marketing theory and practice.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.