Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
October 4, 2024
Small Businesses Take Big Hit from Apple’s Privacy Regulation
Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.
Read the article
:
Small Businesses Take Big Hit from Apple’s Privacy Regulation
October 4, 2024
Why Man + Machine Adds Up to Better Stock Picks
New research from Sean Cao at the University of Maryland’s Smith School shows that AI and human stock analysts complement each other. AI excels in processing large data, while humans outperform in complex, intangible contexts. Combining both reduces errors and improves predictions.
Read the article
:
Why Man + Machine Adds Up to Better Stock Picks
September 17, 2024
Solving the Urban Air Mobility Problem
Smith professors Raghu Raghavan and Bruce Golden's research on Urban Air Mobility (UAM) explores routing and scheduling challenges for electric flying taxis. Their study addresses passenger demand, battery management, and real-world logistics, aiming to maximize transport efficiency in future smart…
Read the article
:
Solving the Urban Air Mobility Problem
September 13, 2024
How Passion Drives or Derails Team Innovation
New research by Hui Liao at the Smith School reveals that obsessive passion in teams can stifle innovation by hindering reflection and flexibility. In contrast, harmonious passion promotes team reflexivity and fosters greater innovation.
Read the article
:
How Passion Drives or Derails Team Innovation
September 11, 2024
Smith Experts Explain Google Antitrust Implications
Google faces major antitrust cases for monopolizing digital advertising and search. Research Professor Kislaya Prasad suggests that ending exclusive agreements could increase competition, while Associate Professor Bobby Zhou emphasizes breaking up business units like Google’s search could benefit…
Read the article
:
Smith Experts Explain Google Antitrust Implications
September 10, 2024
Smith Experts Discuss how Apple’s AI-enhanced iPhones will Affect Users, Market Position
Smith School marketing professor P.K. Kannan says Apple's iPhone 16, powered by “Apple Intelligence,” marks a significant upgrade, particularly in privacy-focused AI and computational photography, aiding both user experience and market competitiveness.
Read the article
:
Smith Experts Discuss how Apple’s AI-enhanced iPhones will Affect Users, Market Position
September 9, 2024
Will Banning Self-Preferencing in Digital Markets Help or Hurt?
Self-preferencing by large tech companies, like Amazon, faces scrutiny, with Congress considering the AICOA and OAMA bills to restrict the practice. Research by Smith professor Bobby Zhou suggests these regulations could unintentionally raise consumer prices by reducing competition between sellers.
Read the article
:
Will Banning Self-Preferencing in Digital Markets Help or Hurt?
August 22, 2024
Smith School Professor Breaks Down Historic Olympic Games Viewership Ratings
Team USA's gold medal win at the Paris 2024 Olympics coincided with NBCU's viewership surge, averaging 30.6 million viewers. Smith School marketing professor Bobby Zhou attributes this to Paris's allure, favorable time zones, and the Olympics' unifying effect.
Read the article
:
Smith School Professor Breaks Down Historic Olympic Games Viewership Ratings
August 20, 2024
Research Shows Flatter Hierarchies’ Hidden Cost
The Smith School's Reuben Hurst finds that flatter hierarchies, though promoting collaboration, may reduce gender diversity in job applicants. His study shows such structures lead to fewer women applying for jobs.
Read the article
:
Research Shows Flatter Hierarchies’ Hidden Cost
August 8, 2024
Boeing’s New CEO Amid Persisting Turbulence: What it Means Marketwise
Boeing's outlook improves with new CEO Robert Ortberg, despite ongoing National Transportation Safety Board hearings and labor negotiations. Ortberg's proven leadership in aerospace offers optimism for shareholders, while the company faces significant internal and external challenges.
Read the article
:
Boeing’s New CEO Amid Persisting Turbulence: What it Means Marketwise