The 2018 Marketing Research Productivity Lists, which track top individual and institutional contributors to the premier journals, show that the University of Maryland jumped to the second spot on the premier AMA journals list. Maryland also entered the top five institutions on the premier journals list. It is the first public university to be in the top five since 2015 and the first U.S.-based public university since 2013. 

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”

Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.

SMITH BRAIN TRUST – Amazon's Prime Day summer sale, now in its third year, is becoming something the e-commerce giant might not have intended. It's becoming a big day for its rivals. The midsummer hype about deals online is having an impact beyond Amazon's seemingly endless website, says P.K. Kannan, professor of marketing at the University of Maryland's Robert H. Smith School of Business.

SMITH BRAIN TRUST – It looks like Facebook has been sending friend requests to Hollywood.

SMITH BRAIN TRUST – For Blue Apron, Amazon's blockbuster deal to acquire Whole Foods couldn't have come at a worse time, says Jie Zhang, marketing professor at the University of Maryland's Robert H. Smith School of Business.

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?

SMITH BRAIN TRUST – When Jonathan Aberman thinks about Snap Inc.

SMITH BRAIN TRUST – The fate of Verizon's $4.83 billion offer for long-struggling Yahoo has been murky since a pair of massive breaches was revealed last year.