Pricing online content

Research by P.K. Kannan The publishing industry is going through a major transitional period as it tries to come to terms with the Web as a delivery platform for content. How can publishers keep their digital content from cannibalizing the market for printed material yet still provide new options to customers?

National Survey Finds Consumers Likely to Spend $104 Billion on Green Technology Products Per Year

College Park, Md. – March 12, 2008 – Americans’ appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales this year, according to the 2007 National Technology Readiness Survey (NTRS) released today. The annual survey — sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business and technology research firm Rockbridge Associates Inc.

Univ. of Md.s Robert H. Smith School of Business Marketing Faculty Honored For Top Research

College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.

Retailer Survival and Success After COVID

In the pandemic shopping era, two key factors are giving certain retailers a boost – and even helping them thrive.

Can We Make Food Healthier By Changing Its Packaging?

What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?

How Paid Social Media Thrived in COVID-19

When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.

Why QR Codes Are Coming Back In a Big Way

They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.

Why NBC’s Peacock Is Poised To Ruffle Some Feathers

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Xiaomi and China’s Smartphone Market

There was a lot of excitement in China this week about Xiomi Corp., as the world’s fourth-largest smartphone maker launched its very affordable 5G smartphone “for the masses.” Our expert shares some insights.

Advertising in an AI Era

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

Back to Top