After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.

The proliferation of video streaming services could lead to the resurgence of a model that has long appeared to be at death's door: The cable model.

Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.