A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But new Smith School research shows the economic value.

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.

Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality.