Several corporations say they're halting or suspending donations to the 147 lawmakers who voted against certifying the election.

New research finds people who move more are more connected with the world and donate more to charities outside their local area.

New research offers a conceptual framework for examining threats and how they impact consumer behavior.

It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.

Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.