After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.

Smith School professor Amna Kirmani explores how a company's corporate social responsibility activities might influence whether consumers will try to cheat the company.

Upstarts lacking a proven track record can offset their disadvantage by explicitly promoting themselves as highly moral. Sympathetic consumers will respond.