Should the NFL Worry As Super Bowl Ad Buying Lags?

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.

84 Lumber’s Risky Play for Super Bowl Sunday

SMITH BRAIN TRUST – A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics.

A Look Back at the Best Ads of 2016

SMITH BRAIN TRUST – Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Henry C. Boyd III, marketing professor at the University of Maryland's Robert H. Smith School of Business. "More and more we are seeing spots that are more than a commercial," he says.

Stunt Marketing or No, Domino’s Has Refurbished its Brand

SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a pizza by reindeer in Japan.

Is This Trump's Next Campaign?

SMITH BRAIN TRUST — Donald Trump has a problem that the opinion polls aren't capturing. It's his brand. If the polls hold and Hillary Clinton wins the presidential election on Nov. 8, the New York mogul will be surrounded not just by the tatters of a failed political campaign, but also by a business brand that's been tarnished beyond recognition. Restoring that brand to its former luster could be his toughest challenge yet.

Are You Ready for Some Football, Yet?

SMITH BRAIN TRUST – The NFL's biggest concern this season likely isn't Colin Kaepernick or concussion risks or even who's going to the Super Bowl. It's eyeballs. The television juggernaut National Football League has seen its faithful TV audience unexpectedly deflate by more than 10 percent through the first five weeks of the season, according to Nielsen ratings data, with deeper drops notched during the Sunday, Monday and Thursday evening games.   

Carnival looks to launch a ‘Love Boat’ of its own

SMITH BRAIN TRUST – Love, exciting and new – that’s what Carnival Cruise Lines is going for as its launches its new line of original television programming. Or at least fresh interest in vacations at sea. Carnival Cruise Line is looking to recreate some of the TV magic that helped boost the vacation cruise industry in the 1980s, when the popular hour-long sitcom, “The Love Boat,” was in its heyday and people were flocking to ports like never before in search of a dream getaway.

Trump Is Winning Twitter: Does It Matter?

SMITH BRAIN TRUST — Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton.

How Underdogs Can Win in the Service Industry … and Politics

SMITH BRAIN TRUST — Selling your house and needing help? You’re likely focused on finding a competent agent with a successful track record, and it’s unlikely you’ll make extra time to seek character references.

How Rio Officials Feed the Olympics Turmoil

SMITH BRAIN TRUST — Rio de Janeiro’s acting governor Francisco Dornelles recently warned that the Rio Olympic Games are headed to a “big failure.” He also called his state’s health care system “c

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