Millennials Get Their Own Spectator Sport

SMITH BRAIN TRUST — Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says marketing professor Hank Boyd at the University of Maryland’s Robert H.

Time for a Jackie Robinson Moment

Wall Street could learn something from baseball, investment guru John W. Rogers Jr. said during Smith’s Diversity Fireside Chat on Oct. 9, 2015. “Major private equity firms have basically never had a Jackie Robinson moment,” he said. Government agencies and other progressive organizations sometimes make an effort to hire diverse vendors, but these contractors tend to work in construction, food preparation, janitorial services and similar sectors of the economy. “Today, that’s where we’re being pigeonholed,” Rogers said.

Top 10 Winning Ad Themes from 50 Super Bowls

SMITH BRAIN TRUST — A feminine care brand sponsoring a football telecast might seem odd.

Diversity in Business

An upcoming Smith School conversation on diversity pinpoints how the Fortune 500 can achieve racial diversity on corporate boards. The Diversity Fireside Chat event will feature John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments, and hailed as “one of the most powerful” African Americans on Wall Street by Black Enterprise. 

Learn about Smith’s Diversity Empowerment Council

Smith student Philip Peker ’18 writes about diversity at Smith and the student-run Diversity Empowerment Council (DEC).

Can Rams Head Tavern Survive Voyeurism?

SMITH BRAIN TRUST -- Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, marketing experts at the University of Maryland's Robert H.

NFL players tackle life after football

Baltimore Ravens wide receiver Torrey Smith, UMD ’10, and 14 other NFL players gathered in Baltimore for offseason training — but not for the gridiron. Instead, they worked on their business skills during a program designed by Smith’s Office of Executive Programs and NFL Player Engagement.

NFL Entrepreneurship Bootcamp

Thursday, July 17, 2014, 7:30 p.m. | Sunday, July 20, 2014, 7:30 a.m. Fifteen current and former NFL players, including Baltimore Ravens wide receiver Torrey Smith UMD ’10, recently gathered in Baltimore for offseason training -- but not for the gridiron. They worked on their business skills under the tutelage of experts from the University of Maryland's Robert H. Smith School of Business. 

Winter Olympics 2014

Thursday, Jan. 30, 2014, 7:30 p.m. | Sunday, Feb. 2, 2014, 7:30 a.m.  The world is gearing up for the 2014 Winter Olympics in Sochi, Russia. Marketers are also gearing up to capitalize on the Games.  In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about the Winter Olympics marketing opportunities. 

Election 2012: Branding the Candidates

As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.

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