Brands still on the fence about whether to buy Super Bowl air time may just have to hope for better luck next year. For the first time in five years, commercial spots have sold out, well ahead of the big game.

What’s your definition of a 'burger' or 'milk'? If it includes plant-based alternatives, meat and dairy industry executives want to change that. But should they?

For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

Two companies busted by Britain's gender stereotype police could complain about regulatory overreach. But a Maryland Smith expert says violators should look inward instead.

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.

You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.

The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.