Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.

Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.

Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.

After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

Not excited about the World Cup? Just wait eight years. 

It's not often that a film smashes box office expectations in quite the way that Marvel Studio's "Black Panther" has. But it's not often that a superhero film gets so many things so right – from the screenplay, to the casting, to the marketing, says the Smith School's Henry C. Boyd III.

The best givers take time to understand their customers, who just might want a Miles Davis poster, shares in the local utility company, a piano or a pocket calculator. 

How should the NFL respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III.