Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Second Chances After a Fall from Power
Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Bad Bosses Make Themselves Feel Bad Too
Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
The Cost Of Keeping Up With Consumers
Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.
Making Information Technology Sustainable
Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
When Noncompete Agreements Hurt Everyone
What happens when these contracts are enforceable and used en masse? New Maryland Smith research finds that negative consequences are in store for all workers.
Why It's Time To Rethink Goal Setting
Conventional career advice has centered on setting SMART goals, but new research recommends a different approach: conceptualizing motivational intention.