Roland Rust Gives “AI in Service” Keynote at European Marketing Academy Conference

Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept. 20-22, 2017, in Timisoara, Romania. Rust, a fellow of the academy, was the leadoff speaker for the conference, themed “Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe.”

Frontiers in Service Conference Held in NYC

The 2017 Frontiers in Service conference was held at the Gabelli School of Business, Fordham University, in New York, June 22-25, 2017. Frontiers in Service is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, as well as the American Marketing Association, IBM, Informs, and the Journal of Creating Value.

Journal of Service Research Ranked #4 for Business Research Impact

The Journal of Service Research (JSR) has been ranked No. 4 of 121 journals for its impact on business research published in 2016. JSR is sponsored by the Center for Excellence in Service (CES) at the University of Maryland’s Robert H. Smith School of Business, in conjunction with Sage Publications. JSR’s founding editor is Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing.

Roland Rust Receives Norwegian School of Economics Honorary Doctorate

The Norwegian School of Economics (NHH) has named as an Honorary Doctor Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

United and the Case for Less Productivity

SMITH BRAIN TRUST — Recent backlash against United Airlines following an incident at Chicago’s O’Hare International Airport does not surprise Roland Rust, the Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

Should the NFL Worry As Super Bowl Ad Buying Lags?

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.

Roland Rust Featured in American Marketing Association’s “Marketing Legends” Video Series

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, was recently interviewed by the American Marketing Association (AMA) in the “Marketing Legends” video series.

Stunt Marketing or No, Domino’s Has Refurbished its Brand

SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a pizza by reindeer in Japan.

No-Frills, Not Even a Carry-On: Would You Fly Basic Class?

SMITH BRAIN TRUST — Standard coach class might soon feel downright luxurious. United Airlines is the latest major U.S.

Feature Fatigue Creeps As Apple Targets Fitbit

SMITH BRAIN TRUST — The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch.

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