23rd Annual Frontiers in Service Conference Held at University of Miami
Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami.
Roland Rust Publishes The Handbook Of Service Marketing Research
Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.
Roland Rust in NYT on GM Social Media Strategy
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
GM Recall Probe Spells ‘Brand Suicide’ in Social Media Age: UMD Marketing Expert
Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors
Smith Business Close-Up: Productivity and the Bottom Line
Thursday, November 15, 2012, 7:30 p.m. & Sunday, November 18, 2012, 7:30 a.m.
To Be or Not to Be…More Productive
Research by Roland Rust Lower productivity can often lead to a better bottom line. All other things being equal, productivity is good. The problem is, all other things are not equal. Companies want to show productivity gains, but that is not always a good strategy.
Smith School’s Roland Rust Earns National Recognition
Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award. Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education. The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.
Customer satisfaction to forecast spending
Research by Roland Rust Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.
Smith Business Close-Up: Forecasting Consumer Spending
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m. ForecastingConsumer Spending
Forecasting Consumer Spending
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.