Distinguished University Professor

Roland Rust, David Bruce Smith Chair in Marketing, chair of the marketing department, and executive director of the Center for Excellence in Service and the Center for Complexity in Business, has be

Business Schools Roland Rust Awarded University of Maryland's Highest Faculty Honor

College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.

Univ. of Md.s Robert H. Smith School of Business Marketing Faculty Honored For Top Research

College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.

University of Marylands Smith School of Business Marketing Chair Named Distinguished Marketing Educator

College Park, Md. April 10, 2007 The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Marylands Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academys annual conference in Coral Gables, Fla.

University of Maryland's Smith School of Business Marketing Chair Named Distinguished Marketing Educator

College Park, Md. April 10, 2007 - The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Maryland's Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academy's annual conference in Coral Gables, Fla.

Feature Fatigue Research Proves Simpler Products Are Better Manufacturers Advised to Lose Extra Features So Customers Want to Come Back for More

College Park, Md. April 17, 2006 For anyone who uses just half the buttons on their cell phone, or has spent hours poring over a new users manual only to give up in frustration, recent research from the University of Marylands Robert H. Smith School of Business explains why too many product features result in a phenomenon called feature fatigue.

National Public Radio Features Smith Research on Feature Fatigue

Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap. Listen Now!

WUSA-TV News Features Professor Roland Rust's Research on Feature Fatigue

On March 8, 2006, WUSA-TV, Channel 9 in Washington, D.C., showcased research by Roland Rust, Holder of the David Bruce Smith Chair of Marketing; Rebecca Hamilton, assistant professor; and Debora Viana Thompson, doctoral student; on feature fatigue, or the phenomena of too many product features turning consumers off. Television news anchor Bruce Leshan interviewed Rust at his office in Van Munching Hall where Rust showed examples of products suffering from feature overload as well as those that offer a better experience for users because of their simplicity.

Smith School Marketing Professors Win Two Best Article Awards: Roland Rust and Stephen L. Vargo honored at annual American Marketing Association award ceremony

College Park - February 14, 2005 - The University of Maryland's Robert H. Smith School of Business marketing department continues to be distinguished for its role in setting leading marketing theory and practices with the announcement of two awards from the American Marketing Association. Roland T. Rust, holder of the David Bruce Smith Chair in Marketing, and Stephen L. Vargo, visiting professor of marketing, were both honored with awards at the American Marketing Association 2005 Winter Marketing Educators Conference, on February 1114, in San Antonio, Tex.

Roland Rust Named Editor of Journal of Marketing

Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals. It is the oldest and most frequently cited journal in the marketing field and enjoys unique impact and visibility with the international marketing community. The journals broad audience ranges from academic members to the business community in the marketing field.

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