Google faces major antitrust cases for monopolizing digital advertising and search. Research Professor Kislaya Prasad suggests that ending exclusive agreements could increase competition, while Associate Professor Bobby Zhou emphasizes breaking up business units like Google’s search could benefit competitors, advertisers, and consumers.

Self-preferencing by large tech companies, like Amazon, faces scrutiny, with Congress considering the AICOA and OAMA bills to restrict the practice. Research by Smith professor Bobby Zhou suggests these regulations could unintentionally raise consumer prices by reducing competition between sellers.

Team USA's gold medal win at the Paris 2024 Olympics coincided with NBCU's viewership surge, averaging 30.6 million viewers. Smith School marketing professor Bobby Zhou attributes this to Paris's allure, favorable time zones, and the Olympics' unifying effect.

The globally renowned Smith School excels in business research and offers a top-tier educational experience within a supportive community. Annually, it honors outstanding faculty and staff with prestigious awards.

For the first time, streaming is predicted to overtake traditional TV as the preferred form of entertainment for U.S. adults.

Fourteen faculty teams at the University of Maryland’s Robert H. Smith School of Business have been awarded three-year grants from the school for research projects that address the world’s grand challenges and reimagine learning in support of the University of Maryland’s vision and the Smith School’s strategic plan.

A team of MS in Marketing Analytics students at the University of Maryland’s Robert H. Smith School of Business, competing under the name “Young Intelligent Talent,” captured the $35,000 top prize in the recently completed Adobe Analytics Challenge 2022.

Convenience is invaluable for both sides in business-customer interaction. Thus, companies increasingly are integrating live chat and messaging – an advancement from voice and email – into the customer service channel mix. Third-party apps facilitate and fuel this trend. “The top three apps (WhatsApp, WeChat and Facebook Messenger) each have more than one billion active daily users, making them seemingly indispensable for brands to engage with their customers," says Bo “Bobby” Zhou, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business.

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small screens, shoppable TV offers viewers a fully interactive and seamless purchase experience that happens while they’re watching their favorite shows.