News

Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.

Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.

A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:

Facebook. Twitter. LinkedIn. You probably use social media – or at least you’ve heard of the major platforms. But how does social media fit into your business?

The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.

The University of Maryland’s Robert H. Smith School of Business held first Marketing Academic Research Colloquium (MARC) on May 6, 2011. Speakers and attendees included faculty and graduate students from the Smith School, the Smeal College of Business at the Pennsylvania State University, the Tepper School of Business at Carnegie Mellon University, and the Joseph M.

April 26, 2011: MEDIA ALERT

Royal Wedding: Thank Disney for our obsession with Kate

The Robert H. Smith School of Business at the University of Maryland is proud to announce that first-year Smith MBA student Lakshmi Sankar and her team placed first at the 2011 Sony Marketing Strategy Case Competition, held February 18–19, 2011.

January 11, 2011: MEDIA ALERT

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Two faculty members recently received major awards.