News
College Park, Md. – October 22, 2010 – The Robert H. Smith School of Business congratulates five of its scholars identified as the likely leaders of the next generation of academics by top industry group the Marketing Science Institute (MSI).
Oct. 1, 2010 – The Center for Excellence in Service (CES) at the University of Maryland’s Robert H. Smith School of Business hosted the Social Media Forum, which invited social media and marketing industry practitioners to discuss how marketers leverage social media.
All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
Thursday, July 29, 2010, 7:30 p.m.; Sunday, Aug. 1, 2010, 7:30 a.m.; Monday, Aug. 2, 2010, 4:30 a.m.
Rethinking Marketing
The world in changing. With a greater emphasis on all stakeholders around the global and the speed at which information flows digitally, companies are re-evaluating the way they do things. .
The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.
Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m.
ForecastingConsumer Spending
A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.