News

SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decade

SMITH BRAIN TRUST — Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges.

SMITH BRAIN TRUST – Can Victoria's Secret get her groove back? Faced with shifts in customer preferences, rising online shopping and fading mall traffic, the queen of lingerie has reported a slowdown in sales and is cautioning that this year's revenue won't be among its perkiest.

SMITH BRAIN TRUST – The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor.

SMITH BRAIN TRUST – When

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.

SMITH BRAIN TRUST – A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday.

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, was recently interviewed by the American Marketing Association (AMA) in the “Marketing Legends” video series.

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, clinical, Professor of the Practice, lecturer, adjunct, or Ph.D. student) for one of several teaching awards.