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Smith Brain Trust

How Amazon Created a Shopping Summer Holiday

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Smith Brain Trust

Beyond Now: How Europe Wins the U.S.-China Trade War

The typical economics refrain about trade wars is that there are no winners. But that’s not altogether true in the case of U.S.-China posturing. Maryland Smith's Albert “Pete” Kyle sees an unexpected winner emerging from the conflict – Europe.

Smith Brain Trust

Lee Iacocca and the Art of the Celebrity CEO

Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.

Smith Research

Why Wireless Firms Love Family Plans

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.

Smith Brain Trust

Boycotts Are Rough. Memes May Be Worse.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.

Smith Research

Bad Bosses Make Themselves Feel Bad Too

Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.

Faculty

Finance With a Slice of Argentina

Finance students have a place to go to practice their skills and test ideas at the University of

Smith Brain Trust

Should PG&E Unplug in a Crisis?

California utility giant PG&E is putting to work a new strategy to keep its power lines from sparking the kinds of wildfires that have killed dozens across the state and leveled home after home. When fire risks are high, PG&E officials will simply pull the plug, cutting the power altogether until the danger subsides. But should they?

Smith Brain Trust

E-Scooters Are Everywhere. They're Also a Bubble.

Electric scooters are everywhere you look. But be careful, potential investors. They're also a bubble. Here's why.

Smith Research

Why Freebies Sometimes Backfire

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

Smith Brain Trust

Will You Friend Facebook's Cryptocurrency?

Who will “friend” the new Facebook cryptocurrency? Maryland Smith experts weigh in, after the social media giant’s announcement that it would launch a new blockchain-based payment service, called Libra.

Student

Smith Helps Leader Find Her Voice

By Meredith Cobb
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