Recent Articles

Smith Brain Trust

Overcome Crowdfunding Discrimination

People looking to raise money using crowdfunding sites are encouraged to be authentic in their profiles. But research from the Smith School's Jessica M. Clark finds that for some fundraisers, being authentic can hinder fundraising.

Smith Brain Trust

Advertise Smarter Online

For firms advertising online, is it better to target audiences with specific interests or aim for the widest possible reach? In new research, the Smith School's Courtney Paulson develops a method to compute how to optimize both goals.

Smith Brain Trust

Calculate the Value of Social Media Buzz

How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.

Smith Brain Trust

Avoid Oversharing at Work

Self-disclosure in the workplace is becoming more popular and commonplace. But research by the Smith School's Jennifer Carson Marr indicates that sharing personal information is not always in an employee’s best interest. 

Smith Brain Trust

Is America's Pastime Dying?

Major League ballparks scored their lowest attendance in 15 years in 2017. A Gallup poll shows baseball dropping behind basketball in popularity. And fewer children are playing the game. Smith School professors Sean Barnes and David Kass analyze the state of America's pastime.

Smith Brain Trust

Find Your Team Voice

Team performance improves when individuals speak up. But the type of progress made depends on what colleagues choose to emphasize when they find their collective voice. New research by Smith School professor Hui Liao suggests two possibilities.

Smith Research

A Century of Organizational Psychology

The Smith School's Gilad Chen reviewed 100 years of research in the field of industrial and organizational psychology, highlighting the progress made and the challenges ahead.

Smith Brain Trust

Manage the Risks of Privatization

While privatization comes with benefits — like not being beholden to market speculation — it also carries risks. Research by Smith School professor Hanna Lee suggests that going the public route may be better for the risk-averse. 

Smith Brain Trust

Here’s What’s Missing From Dodd-Frank Reforms

As Congress reexamines the Dodd-Frank law, the Smith School's Clifford Rossi offers this advice: Draw the credit-reporting agencies into its scope.

Smith Brain Trust

Shield Your Brand From Customer Misbehavior

Smith School professor Amna Kirmani explores how a company's corporate social responsibility activities might influence whether consumers will try to cheat the company.

Smith Brain Trust

Boost Accounting Transparency

Accounting information that individual firms report can have a big impact on the economy. Smith School professor Rebecca Hann says the reason is because economic forces prevent markets from weeding out under-performing firms.

Smith Brain Trust

Stop Flaunting Your Upscale Brands

If you've got it, don't flaunt it. That's the conclusion Smith School professor Rosellina Ferraro and two colleagues came to when they studied how people display the brands they use. Using brands in a conspicuous manner is a turnoff for many others.

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