Recent Articles

Smith Research

When Finding the Right Words Pays Off

The Smith School's Michael Trusov, associate professor of marketing, proposes a two-part approach to help advertisers gauge how well their paid search ads are performing.

Smith Brain Trust

A Wells Fargo Sanction, a Warning for Its Peers

For Wells Fargo, the Fed's stringent sanctions last week undoubtedly come as a bit of a blow. For the rest of the banking industry, more of a warning. "This is a supervisory slapdown in a major," says the Smith School's Clifford Rossi.

Smith Brain Trust

Are Wall Street Salaries a Scourge?

Wall Street has garnered a reputation for its high salaries. Analysts, policymakers and academics have chided the industry, accusing it of helping to distort the "efficient allocation of talent." Smith School experts break down that criticism.

Smith Research

Why Mood Matters in the Workplace

Emotions and moods play into an organization’s overall climate, and that climate affects big-picture organizational relationship-building, productivity, creativity and reliability performance.

Smith Brain Trust

Fantasy Merger League: 2018 Edition

Smith School experts bring you their fantasy M&A league — a list of potential tie-ups and explanations about what makes each one interesting. Imagine CVS teaming with 23andMe, or Daimler with Tesla, or Hilton with Airbnb.

Smith Brain Trust

How Berkshire Is Disrupting Healthcare

For those who listen closely to what Warren Buffett says, the announcement that Berkshire Hathaway was hooking up with Amazon.com and JPMorgan Chase to create an independent healthcare company didn't come as a big surprise.

Smith Brain Trust

Solar Panel Tariff Treads a Dangerous Path

Protectionism breeds high prices and diminishing choices for consumers, the Smith School's Gary Cohen says in a recent appearance on Sirius XM POTUS — part of a string of recent interviews on trade policy.

Smith Research

The Cross Section of Commodity Returns

What’s the most useful way to look at commodity prices? A team of Smith School researchers sought to answer that question by examining commodity futures returns over a 42-year period.

Smith Brain Trust

Gupta’s Video Diary from Davos

This week, the eyes of the world are on the tiny Alpine town of Davos, Switzerland, where government and industry leaders, including the Smith School's Anil K. Gupta, are converged for the World Economic Forum's annual gathering.

Smith Research

Market Research for the Hashtag Era

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.

Smith Research

Who Are Your Social Network Contacts?

They could determine how innovative you are at work. The network of your “alters” — the people you turn to for problem-solving advice — can also help you become more creative, according to new research.

Smith Brain Trust

Why 2018 Could Be Big for Fannie, Freddie

Are these the end of days for Fannie Mae and Freddie Mac? Lawmakers are considering whether to close the chapter on conservatorship for the two government-sponsored enterprises, a move that could bring big changes to housing finance in the United States.

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