Smith faculty present their latest research on topics that matter to you and your organization. Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.
- 8 a.m. – Continental breakfast and networking
- 8:30 a.m. – Presentation
- 9:30 a.m. – Q&A period concluding at 10 a.m.
- Cost: $15 for Smith School alumni, $25 for the general public, and $10 for current students
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Baltimore, Md.
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April 13, 2012
Dealing with Difficult Employees
Cynthia Stevens, Associate Professor of Management and Organization
A truly difficult employee can alienate your clients, drag down co-workers and reduce office productivity. Learn to identify—and deal with—difficult employees. Stevens provides strategies to help you spot and mitigate employee behaviors that create conflict and impact team and organizational performance.
May 4, 2012
Trust and Influence: Who Follows Whom?
William Rand, Assistant Professor of Marketing, Director of the Center for Complexity in Business
Social media marketing can bring big benefits to your company, but not many companies know how to reach the users who really matter. Rand shows how to identify online influencers and take advantage of their networks in your brand management strategy or viral marketing campaigns.
CONCLUDED EVENTS
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Baltimore, Md. |
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March 16, 2012
When Should You Nickel-and-Dime Your Customers?
Rebecca Hamilton, associate professor of marketing
WATCH VIDEO 
Should you charge separately for shipping to make your base price seem lower, or bundle shipping into your overall cost? The way you partition or bundle the price of your product or service affects customer expectations—and satisfaction. Hamilton explains when to separate charges and when an all-in-one strategy is best.
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Washington, D.C. |
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March 9, 2012
Raise Your Social Media IQ
Wendy Moe, Associate Professor of Marketing
Companies can use customers’ online reactions to a product or service to measure the health of their brand. But not all social media data is equally valuable. Moe explains what portions of the data can be used for intelligent metrics, and why.
Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.