PhD Program News
A Smith doctoral candidate’s recent findings that guide marketers to focus beyond an online customer’s “last click” have drawn prestigious recognition from the Marketing Science Institute (MSI).
“Welcome from Prestigious American University Bryan Stroube to share his expert knowledge.”
On Nov. 20, Cliff Rossi, Professor of the Practice at the University of Maryland's Robert H. Smith School of Business, gave the keynote presentation, "Five Years after the Crisis: An Introspective Look at Risk Management," at PRMIA and EY's CRO Risk Summit Dinner in NYC.
“Enthusiastically go after every single day.” This was the message of BB&T Chairman and CEO Kelly King’s Nov. 6 CEO@Smith presentation at the University of Maryland’s Robert H. Smith School of Business.
“Passion causes us to give it our all. Be passionate and purposeful about life – you can make a difference.”
Companies get better results from outsourcing IT operations if they also bolster their own internal IT investment and expertise, according to research by Sunil Mithas, associate professor of information systems.
If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use.
First it was The New York Times. Then The Baltimore Sun. Now The Washington Post has followed suit, requiring online readers to buy a subscription.