Maryland Smith Research

Finding the right team is critical for a startup’s success and most aren’t taking the right approach, finds new Maryland Smith research. With the right strategy – a mix that has founders both liking each other due to shared values and experiences, and having the proper complementary skills and…

Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult…

Editor’s note: For women with a science or engineering PhD, is academia a more equitable haven, compared to industry? Is it a place where gender gaps narrow in pay and promotions?

Income, educational attainment and political ideology all play into racial disparities in vaccination rates that have left African Americans more vulnerable to COVID-19, Maryland Smith researchers found.

It’s a tale as old as time – David vs Goliath. And this classic underdog story illustrates pioneers of the global mobile money industry as well, according to new research from Maryland Smith.

Companies are always looking for ways to get teams to innovate more and find creative answers to problems.

A groundbreaking study from Maryland Smith’s Center for Health Information and Decisions Systems is the first to examine how reciprocity could be used as a motivator to influence behaviors.

For more than a year, many of us have been working remotely as part of a dispersed team. But how efficient are those teams? New research from Maryland Smith’s David M.

In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise.

A new machine-learning algorithm can sort through social media posts to truly understand how consumers see brands.