Maryland Smith Research

Researchers have struggled with using characteristics-based factor models to summarize cross-sections of stock returns. Homing in on a few characteristics was seen as a potential solution. But new Maryland Smith research has other ideas.

New research shows how to best design corporate taxes and subsidies to spur companies to innovate in ways to have the greatest social impact.

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

When and how employees choose to participate their company's employee stock purchase plans might depend on what their colleagues do.

For B2B sellers, knowing how much the buyer is willing to pay is difficult. New research from Maryland Smith is helping to figure it out.

Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.

Some traders time the market, others look for signs to get the most bang for their buck. But what’s the best method? Both, says new research.

New research is important for understanding which economic forces might move expected stock returns in the first place.

New research shows service providers at the lower end of the value chain mostly find that their efforts to move up yield limited success.

How do you make good decisions when you don’t have all the information in front of you? New research lays out a framework to learn from indirect or incomplete information to make better decisions.