“Garnering support for social justice: When and why is "yes" likelier for "allies" versus "disadvantaged group advocates"?” published in Organizational Behavior and Human Decision Processes.
Organizations' members (e.g., employees and managers) as well as stakeholders (e.g., prospective and existing customers) typically care about issues of social justice, such as the fairness with which employees (representing different genders, races, and work-locations such as working onsite versus remotely) are treated. To ensure and/or maintain social justice for diverse employee-groups in organizations typically requires advocating for this-- and doing this persuasively. Should a man (or a woman) advocate for greater social justice for women?
Who Is More Successful at Advocating for Social Justice on the Job?
Debra Shapiro's research examines social justice advocacy in workplaces. The study finds support varies based on whether the advocate is an ally or a disadvantaged group advocate, influenced by the appeal receiver's identification with the group.
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