The 2018 Marketing Research Productivity Lists, which track top individual and institutional contributors to the premier journals, show that the University of Maryland jumped to the second spot on the premier AMA journals list. Maryland also entered the top five institutions on the premier journals list. It is the first public university to be in the top five since 2015 and the first U.S.-based public university since 2013. 

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

Michel Wedel, a marketing professor from the University of Maryland’s Robert H. Smith School of Business, will receive a career achievement award on Feb. 23, 2019, at the American Marketing Association Winter Academic Conference in Austin, Texas. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes sustained contributions to marketing over an extended period of time. Only 35 educators have received the honor since the inaugural presentation in 1985.

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is likely about much more than ratings, says Michel Wedel, the PepsiCo Chair in Consum

Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members. (1) The Undoing Project: A Friendship that Changed Our Minds By Michael Lewis (2016)

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association. The rankings take into account the number of research publications for the 10-year period from 2007 to 2016 in four top marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science. Smith School faculty contributed 83 papers to the four journals in 10 years.

When it comes to display advertising—especially online—simpler can be better. That’s the finding of new research at the University of Maryland’s Robert H. Smith School of Business. One theory of advertising holds that display ads need a degree of nuance or visual complexity to capture the viewer’s attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today.

The American Marketing Association (AMA) has selected Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, for its Charles Coolidge Parlin Marketing Research Award.

SMITH BRAIN TRUST — Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to all guests. If you stopped doing so, would you save money in the long run?