SMITH BRAIN TRUST — When it comes to display advertising — especially online — simpler can be better. That's the implication of new research from the Robert H. Smith School of Business, at the University of Maryland.

The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H. Smith School of Business as a winner in its ISMS Doctoral Dissertation Competition for 2015.

COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.

Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university. 

It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.

The Eyes Have It It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.

College Park, Md. – September 12, 2013 – Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland.

The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series. Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.

College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.

Research by Michel Wedel and Jie Zhang