Team USA's gold medal win at the Paris 2024 Olympics coincided with NBCU's viewership surge, averaging 30.6 million viewers. Smith School marketing professor Bobby Zhou attributes this to Paris's allure, favorable time zones, and the Olympics' unifying effect.

With the 2024 Summer Olympics underway, brands vie for top endorsements, despite past low ratings. The games, expected to generate $1.3 billion in sponsorship revenue, mark the first unrestricted post-COVID Olympics. Successful campaigns connect athletes' stories authentically with brands.

For the first time, equal numbers of male and female athletes will compete in the 2024 Paris Olympics. Celebrating gender parity, this milestone highlights the progress in women's sports since Paris 1924, where only 4.4% of athletes were women.

Finance professor Agustin Hurtado’s AI research highlights racial disparities in mortgage lending, while Information Systems researchers study AI chatbots' impact on mental health counseling. Marketing professor Michel Wedel explores predicting decisions via eye-tracking, and accounting professor Rebecca Hann examines AI’s evolving role in the accounting industry.

P.K. Kannan, a distinguished marketing scholar at the University of Maryland’s Robert H. Smith School of Business, has been honored with the European Marketing Academy’s 2024 Distinguished Marketing Scholar Award, recognizing his significant contributions and impact in the field of marketing.

Ashlynn Battle ’24, a Maryland Promise Scholar and recipient of the Capital One Scholarship for Transfer Students, has excelled at the University of Maryland Shady Grove. Having just graduated with her undergrad degree, she's continuing with her master’s via the Plus 1 program, driven by her desire to support her family and give back.

Smith COIL Faculty Fellows, funded by federal grants, innovates business education by connecting University of Maryland students with peers abroad through COIL. Led by Rebecca Bellinger, this initiative pioneers collaborative online learning for global business courses, shaping the future of education.

Sports executives converged at the fourth annual Maryland Sports Business Conference, hosted by the University of Maryland's Robert H. Smith School of Business. Learn how industry leaders discussed strategies for global expansion, fan engagement, and seizing future opportunities, including the 2028 Olympic Games.

Smith School welcomes five new faculty members for Fall 2024, including experts in marketing, finance, and information technologies. Daniel McCarthy, Xinying Hao, Cathy Chen, Tania Babina, and John Silberholz enhance the academic environment with their diverse research backgrounds and experience, enriching opportunities for students and researchers.

The University of Maryland’s Robert H. Smith School of Business faculty shapes future leaders in classrooms and drives global impact through groundbreaking research. Recently, 21 professors were ranked among the top 2% most-cited scholars worldwide by Elsevier. Explore their influential contributions elevating knowledge and inspiring the next generation of business leaders.