New Marketing Technologies Usher In Data-Driven Growth

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

What Happens When You Feel Important at Work – and Then You Don’t.

Even the most powerful manager sometimes cleans up dishes in the breakroom, and even the least powerful employees in organizations sometimes get to make important decisions. These examples indicate that power is a dynamic state – we often feel both powerful and powerless at work on any given day. New research from Maryland Smith’s Trevor Foulk suggests that this fluctuating sense of power can have surprising effects on our well-being.

Can You Bank Happiness?

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

How Internet Buzz Predicts Stock Returns

It’s clear that internet buzz and news affect stock prices – just look at the wild rides of 2021’s meme stocks like GameStop and AMC for proof. New research from Maryland Smith’s Prabhudev Konana creates a new methodology to translate just how news and internet discussions impact stock prices and simulates  trading strategy that shows to yield excess returns.

When Helping Hurts the Helpers and How to Avoid It.

Helping a co-worker seems like it would always be, well, helpful, right? That’s not always how it may be received, finds new research from Maryland Smith’s Jennifer Carson Marr. She says it depends on who is offering to help and what kind of help they are offering.

How a New Life Cycle Variable Reveals the Big Picture

Analysis of product life cycles has been underutilized by the likes of research economists and financial analysts in examining firm investment policies.

How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

How To Shorten Long Airport Lines

Airport congestion and bottlenecks are a hassle for travelers and the airline industry. But new research from Maryland Smith is helping improve decision making within airport operations by producing accurate traveler forecasts in real-time.

How Your Coworkers’ Morals Can Help You Do the Right Thing.

Highly moral people might always “do the right thing” when it comes to speaking up about wrongdoings and problems in the workplace. But even people who lack that moral compass become more likely to speak up when they see other employees displaying moral messages at work, finds new research from Maryland Smith’s Debra L. Shapiro.

A New Way to Read Between the Lines of Investing

When it comes to investing, predicting stock return volatility is the name of the game. Traditional methods rely on stochastic models, but more recent models have turned to text-mining techniques. Now, research from Maryland Smith is taking those new methods even further.

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