Here’s What Killed Atari And How Today’s Platforms Can Avoid The Same Fate
In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
Are Paid Mobile Apps Still A Thing … And Should They Be?
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
How To Keep Teams From Crumbling in Times of Disruption
When a team experiences any big disruption, having an environment where people feel welcome to speak up can help everyone to process shocks and to recover, finds new research.
Want To Change Behaviors At Your Organization? Use Peer Pressure.
When organizations want to make lasting changes, they should use peer pressure, finds new research.
Are Your Co-Workers Out To Get You Because You’re Paranoid?
A lot of people feel paranoid at work, especially those without power. And organizations should take note because that paranoia can turn into aggressive behaviors, finds new research.
Here’s What Happens When New Employees Speak Up.
New employees bring fresh perspectives but whether they speak up with ideas and feedback often depends on the manager they are paired with, finds new research.
In Accounting Research, a Move Toward the Inductive?
Data analytics and machine learning are transforming the world of accounting research.
How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.