Marketing Internships

SUMMER INTERNSHIP OPPORTUNITIES 

Course Introduction

Prerequisite: BMGT 350 – Marketing Principles and Organization

The BMGT 357 Summer Marketing Internship course is designed to be fun, engaging, and challenging, offering hands-on experience in a real-world business setting. You will apply the theoretical knowledge gained in your previous marketing courses.

This course is a vital step toward your personal and professional development, bridging the gap between academic learning and practical application in the workforce. Additionally, it enhances your resume, making you a more competitive candidate for future job opportunities.

Summer internship opportunities are updated weekly.

The Marketing Internship Offers You:

  • Relevant job experience
  • Academic credit
  • A competitive edge with employers
  • One-on-one guidance from an experienced faculty advisor

The marketing internship course at the Smith School is an excellent opportunity for you, as a marketing major, to gain business experience while earning academic credit. As a marketing intern, you will apply concepts from the classroom in an actual business setting. While most marketing interns work for firms in the Washington area, you may also receive credit for work in other cities. By participating in the marketing internship, you may gain a competitive advantage in the job market upon graduation. In fact, many of our interns accept full-time positions with the companies where they interned.

Participating Organizations

  • Allied Global Marketing
  • Baltimore Orioles
  • Bloomberg Industry Group
  • Board and Brew
  • Bozzuto
  • Deloitte
  • FlyWheel Digital
  • Giant Food
  • HZDG
  • IMRE
  • Lexus USA
  • Live Nation
  • Marriott International
  • Mattel
  • Mondelez
  • Navy Academy Sports Marketing
  • NFL Alumni
  • PepsiCo
  • RedPeg
  • Stanley Black and Decker
  • Whiting-Turner
  • Yes&

Industries

These are the industries in which past marketing interns have worked:

  • Advertising
  • Consulting
  • Direct Marketing
  • Events
  • Financial Services
  • Government
  • Health Care
  • Information Technology
  • Internet
  • Legal
  • Manufacturing
  • Marketing
  • Media Music
  • Non-Profit
  • Promotion
  • Public Relations
  • Publishing
  • Real Estate
  • Recreation
  • Retail
  • Services
  • Sports Marketing
  • Telecommunications
  • Wholesale

Here's what past interns have to say

“...the most valuable opportunity I have had throughout my college career. It gave me the chance to observe a Fortune 500 company and gave me a foot in the door for employment after graduation. I will be working for Black and Decker full-time in June!” – Kim Kennedy

“...an invaluable experience, and a real eye-opener to the business world. I applied skills I learned in class to real-life situations. It's a great way to gain experience in the field.” – Arash Shirazinia

“The marketing internship program is a great opportunity to gain hands-on experience and earn credit at the same time. The assignment helped me learn to apply concepts from the classroom in analyzing business strategy.” – Daniel Leffler

Application Materials

To enroll in the Marketing Internship course, you will need the following:

Course Information

This course will take place in a virtual format. Your professor and mentor will support your internship success by fostering the expansion and application of your marketing knowledge.

This course offers upper-level undergraduates supervised work experience with a marketing company. You have 1) the opportunity to earn credit while exploring a career in marketing; and 2) a real-world chance to apply concepts learned in marketing classes by analyzing the firm's organizational structure, environment, and marketing strategy.

In addition to your on-the-job experience, you will conduct a competitive analysis for your company and complete a self-evaluation of your internship performance. As part of the competitive analysis, you will evaluate your company’s competitors' strengths and weaknesses, benchmark performance, gain audience insights, refine content strategies, spot market opportunities, stay updated on industry trends, and enhance competitive positioning. Based on your findings, you will make recommendations for the future direction of the firm's marketing strategy. In your self-evaluation, you will reflect on your internship experience in relation to your career goals.

Course Objectives

  • Apply marketing concepts in a real-world business environment, including developing a SWOT analysis, SMART goals, and personas, and conducting a competitive analysis.
  • Develop your personal brand and set clear personal and professional goals.
  • Understand how to work in a business environment.
  • Develop your critical thinking skills.

Contact

Mary Beth Furst, Ed.D., M.B.A.
Clinical Professor, Marketing
Associate Chair, Marketing Department
Robert H. Smith School of Business
3317 Van Munching Hall
University of Maryland
College Park, Maryland 20742
mbfurst@umd.edu

Please email smithmarketinginternships@umd.edu with any questions.

Frequently Asked Questions

Marketing internships are an excellent opportunity for juniors or seniors to earn academic credit in summer sessions while gaining valuable work experience. If you don't see your question here, then contact us.

Who is eligible?

If you are a business major, and have taken BMGT 350, you are eligible to receive credit for an internship.

How many credits may I receive?

Credit for the internship is variable, ranging from 3-6 credits, depending on how many hours you work. Credit is assigned as follows:

# credits

# hours worked

3

135

4

180

5

225

6

270

How do I get an internship?

A few internships are available through the marketing department. Announcements will be made via e-mail to all junior and senior marketing majors. However, the majority of students find their own positions. The following excellent sources of information on internships are available:

  • Smith's Office of Career Services and HireSmith, 4570 Van Munching Hall. You should plan to register with TERP ONLINE.
  • The Internet (www.indeed.com). Search under "marketing internships."
  • Word-of-mouth from your family or fellow students.
  • You may also be eligible for internship credit if you plan to work in a marketing or retailing position, even if your company does not have a formal internship program.

What are the requirements?

This course meets virtually during the Summer II session. You will conduct a competitive analysis for your company and complete a self-evaluation of your internship performance. As part of the competitive analysis, you will evaluate your company’s competitors' strengths and weaknesses, benchmark performance, gain audience insights, refine content strategies, spot market opportunities, stay updated on industry trends, and enhance competitive positioning. Based on your findings, you will make recommendations for the future direction of the firm's marketing strategy. In your self-evaluation, you will reflect on your internship experience in relation to your career goals.

How do I register?

Complete the BMGT357 Marketing Internship Information Form, and send your unofficial transcript, current resume, and offer letter/email to smithmarketinginternships@umd.edu.

Once we receive the required documents, your request will be reviewed. If you are approved for the course, you will receive an email from the Undergraduate Program with instructions on completing your registration.

Please note the following additional information about registering for BMGT 357:

  • Students who wish to receive credit for a summer internship MUST enroll in Summer Session II. Credit will NOT be deferred until fall.
  • Summer session tuition is set by the University, not the Smith School.

Can I get credit for my internship if I am getting paid?

Yes.

What happens to the six credits that I am receiving for my internship?

The first three credits go towards a marketing elective. If there are any additional credits, they are applied toward a general elective.

Did we miss your question?

For additional questions, please contact the Marketing Department at  smithmarketinginternships@umd.edu.

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