Recent Articles

Smith Brain Trust

Faced With Hardship, Here’s What Employees Want

The economic downturn accompanying the coronavirus pandemic has organizations wondering how to make tough-but-fair decisions that won’t lead to a mass exodus of talent. Recent research offers answers.

Alumni

Getting to the Story Behind Tax Season

When Charlotte Cullen graduated from Maryland Smith in December 2019, she did so at the perfect m

Smith Brain Trust

What Investors Can Learn as Luckin Loses Its Buzz

Successful entrepreneurs are good storytellers. Sometimes, their stories are more fiction than non-fiction.

Smith Research

How To Make the Most of Online Reviews

New award-winning research explains how consumers use online reviews and how marketers can make the most of them.

Alumni

Bringing Big Data to the Classroom

When students enroll in the

Smith Brain Trust

Looking Under the Hood of Tesla’s Valuation

How do you make sense of Tesla? It’s a Wall Street darling, but with fairly puzzling fundamentals. Here's what our 'Bubbles and Crashes' experts had to say.

Smith Brain Trust

The Marketing Messages Brands Must Adopt Now

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

Smith Brain Trust

The End of the Shopping Mall?

What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?

Smith Brain Trust

Build Personal Resilience During Covid-19

Your guide to better self-management, useful whether working from home, seeking a job, or managing any changes that can come with ordinary life.

Smith Brain Trust

How To Be Amazing In Your Zoom Job Interview

Prepare for your virtual job interview just as you would an in-person interview. Then follow these important steps.

Smith Brain Trust

The Coronavirus Recession

For the U.S. economy, these are dark days. Social distancing steps aimed at stemming a pandemic's spread have people and businesses closing their doors. Uncertainties and worries are high. Here is our expert's outlook.

Alumni

Making Connections Through Storytelling – and Finding a Career

For Nick Gardner ’18, a marketing degree was the perfect opportunity to pursue two of his passion
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