Smith Research
A Learning Curve for Using Online Reviews
April 04, 2018
Do online ratings and reviews actually help consumers make better decisions about doctors, hotels, schools, restaurants, movies and other purchase options? The answer may surprise you.
The Dynamic Price Is Right
April 02, 2018
A new robust optimization model can help store managers make better decisions about when to offer discounts and how low they should go.
Smith Brain Trust
Open Shop in Multiple Platforms
March 30, 2018
Online retail platforms dominate ecommerce. But in crowded markets, how can vendors stand out and maintain a competitive edge? Smith School professor Jie Zhang says vendors benefit from being in multiple places.
Predict Presidential Election Results
March 31, 2018
To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.
Seize Growth Opportunities
March 29, 2018
Public firms grow faster and respond better to positive demand shocks in the first five years after an initial public offering than firms that stay private, new research co-authored by Smith School professor Liu Yang shows.
A Sputnik Moment for U.S., China
March 28, 2018
The Soviet Union rattled the United States and triggered a Space Race in 1957 with the launch of Sputnik. Back on Earth in 2018, Smith School professor Anil K. Gupta sees a different kind of race emerging.
What Uber’s Setback Means for Volvo
The name Volvo has long conjured up an image of safety. But the fatal crash involving an autonomous Uber vehicle puts the brand in new peril, says Smith School reputation expert Roland Rust.
Go Slow to Avoid Market Crashes
Wall Street traders make the most money when they do their best to stay under the radar of other traders by making their trades slow and steady. Research co-authored by Smith School professor Yajun Wang shows why.
Beware of the Pull of Prada
March 27, 2018
Research from Smith School professor Yajin Wang shows that luxury consumption triggers antisocial behavior, but only if the luxury product is perceived as rare and exclusive and is used in front of other people.
Promoting Voice on Your Action Team
March 26, 2018
Encouraging a speak-up culture is a tricky task for leaders. New Smith School research reveals what they should and shouldn't do to create effective action teams.
Build Social Networks That Inspire
March 25, 2018
Our connections influence how innovative we are at work. Smith School professor Vijaya Venkataramani says the network of your "alters" — the people you turn to for problem-solving advice — can also help you become more creative.
Recover From a Service Failure
It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.
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