Maryland Smith Research

October 15, 2020
When Managers Can Be Wrong But Still Right
Management forecasts – in particular, the parts that are wrong – may contain predictive information about future earnings even after earnings announcements.
Read the article : When Managers Can Be Wrong But Still Right
October 13, 2020
Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Read the article : Why There’s More to Online Reviews Than Meets the Eye
October 13, 2020
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
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September 29, 2020
What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
Read the article : What You See Is What You Click
September 18, 2020
Why Critics Don’t Pan Blockbusters… At Least Not Right Away
New research finds media outlets delay negative reviews of movies and video games.
Read the article : Why Critics Don’t Pan Blockbusters… At Least Not Right Away
September 16, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
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September 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Read the article : Can We Make Food Healthier By Changing Its Packaging?
September 3, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Read the article : Why Buzzworthy Companies Should Up Their Ad Budgets
August 20, 2020
How to Feel Like You Belong No Matter Where You’re Working
New Research Offers Strategies for Inclusion in a Multinational Organization
Read the article : How to Feel Like You Belong No Matter Where You’re Working
July 22, 2020
Feeling Normal in a Pandemic? Study Has Good News
New research shows that our human sense of normalcy is capable of bouncing back a lot faster than we might think.
Read the article : Feeling Normal in a Pandemic? Study Has Good News
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