Maryland Smith Research

There’s a lot marketers can learn from the text we create on social media. New research explains how.

A popular video game reveals a clear connection between how much hierarchy founders create in their startups and where they hail from.

Some startups bet everything on a single visionary founder. But organizations with stable shared leadership are more likely to grow and emerge as industry anchors.

In the grand scheme of the economy, the accounting information that individual firms report can have big impacts.

A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.

Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.